We partnered with our friends at Harry’s and sought out inspiring individuals from the LGBTQ+ community to see how they actually identify. Because sometimes, choosing letters from an acronym doesn’t get it done. We champion true individuality.
Outside of OLVs and a landing page, we also took over Union Square OOH with #ShaveWithPride
A Shave With Pride shaving set was also distributed, where 100% of profits went to The Trevor Project. Illustration by Craig & Karl.
Union Square OOH Takeover
Packaging