Coke Masterpiece OOH
As a part of the Coke Masterpiece campaign, we launched a fleet of Snapchat-powered OOH units. It included a mural titled “Divine Idyll” by French artist, Aket, and Johannes Vermeer’s “Girl with a Pearl Earring.” The activation that kicked off at Art Basel in Miami garnered over 2,200 consumer interactions and over 2,000 Coca-Cola bottles dispensed in our Cubist-inspired vending machine.