Simply EspressOJ

Chatter sparked online around blending breakfast drinks. To offer up our perspective, we created a purely-socially driven LTO: Simply EspressOJ. Kits were delivered to influencers and given away to Simply’s ravenous fans on social.

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We also employed our good friend and Loki star Eugene Cordero as “The Simplifier” to give simpler perspectives and reason on everything from cocktail-making to the label on the bottle.