smartwater weather signals

Everything about smartwater is unconventionally smart, from how the water is created to how it elevates one’s well-being. And nothing shakes well-being like weather. We partnered with IBM’s WatsonX to create a series of weather-triggered messaging for OOH & display that would remind everyone that there’s never not a good time to consider it. NY/MIA/LAX/BOS.

RESULTS

53MM Total Impressions

88% Positive Brand Rating

22% Lift In Likelihood to Purchase